Google Ads CPC Campaigns

Google Ads uses an AI engine behind it, it works so much better with historical data; if you're new to Google Ads we recommend clients to test out this advertisement channel for 6-8 months as minimum; another important factor will be to define a healthy monthly budget that allows you to continue running your ads campaigns for a long time, this is key for sucess!

There is no minimum or maximum; it all depends on the business goals you want to achieve and how much budget you can invest in a monthly basics in Google Ads.

Google Ads typically charges at the beginning of each month. It’s important to clarify that Google Ads processes payments in two ways: (1) 30 days after the last payment made or (2) once the account reaches the threshold/limit set by the platform.

The available options are as follows:

1. Google Search Engine Results Pages
2. YouTube
3. Google Display Network (GDN): Over 2 million websites that have agreements through Google AdSense to place Google ads on their respective websites.
4. Gmail

Once the account is ready, the CPC campaigns are created, and approved by Google, the results can start to be noticed within a few days. It all depends on your website, as users who click on the ads will be directed to your site, and the success will depend on whether your website makes it easy to capture potential customers.

It is very important to measure the conversions on your website and assign a monetary value to them. This way, at the end of each advertising month, you can compare your monthly investment with the ROI (return on investment) of your ads.